|
1: Top Web Page Ranking
Position Agents believes that the foundation of any successful Internet marketing campaign is search engine optimisation. Over
time we have found this to be a necessary basis for any site that is looking to grow their business. No matter what additional services seem appropriate for you, optimization of your site for the engines should be a
part of any effort.
This is either a quarterly, six-month or twelve-month plan for your home page that uses a
specified number of key phrases and provides top Rankings in the major Search Engines: Yahoo, Excite, AltaVista, GO, HotBot, Lycos, AOL, MSN, Google, NBCi, DMOZ, LookSmart & Netscape. The foundation for any
successful Internet marketing campaign is high Search Engine Ranking. MediaMetrix, a third-party traffic-monitoring firm, reports that over 90% of all Search Engine traffic comes from the top 13 engines.
2: Sub-Page Optimization
Registering pages other than the home page to the Major Engines is an ideal way to drive quality visitors to specific entry points of your
site. Your home page is like a table of contents, a starting point that should lead people in different directions. Sub-pages should be used as a tool to allow someone searching for a specific product to enter your
site on a specific page dedicated to that same product. This allows your site to create an immediate synergy with your potential customer by giving them exactly what they want.
Examples of such sub-pages include specific products or services you offer, employment
pages, or cities, branches, or divisions you wish to highlight. In most cases these submissions provide better and more focused traffic than registration of just your home page. This service gives our clients a
minimum level of placement within the first three months. At the conclusion of each month afterwards Position Agents guarantees the same minimum level of placement. Position Agents
Guarantees high rankings among these engines: AltaVista, GO, HotBot, Lycos, Excite, AOL, MSN, Google, NBCi, DMOZ & Netscape.
3: Directory Enhancement & Link Building
Position Agents Link Building service is an answer to the
increased importance placed on external links to a site by the major search engines. In addition, it has been our experience that having additional industry specific site links cannot only enhance engine results,
but can also provide a stream of qualified visitors to a site.
Position Agents will create a series of descriptions and titles based on
your websites key phrases that will ensure solid placement within these locations once established. After submission to each engine, Position Agents will engage in a process of inclusion verification
and follow-up submissions where needed.
4: Keyword Analysis & Strategy
One of the most powerful applications of the Internet is the ability to use search engines to find information you're looking for. Millions
of bytes of data spread all over the world can be searched in a few seconds with a good search engine. The most important single factor in choosing a keyword is uniqueness
Good keywords are unique to one specific thing, whatever it is. If it's a software package, the name should not be too similar to that of another package. To come up with a unique keyword, you almost have to be familiar with the names of all other software packages in existence,to keep search engines from matching the other product(s)when the customer/user is looking for yours. You don't want to cause undue difficulty and pain for the customer. Position Agents automate this process for you.
5: Target Linking
Position Agents researches directories and affinity sites focused on your products and services, or sites that are focused on
your industry and specialized to your audience. Many industries maintain a variety of directories, which feature web sites of interest to members of that industry, or for those seeking information about a particular
set of products or services.
Reaching potential buyers of your products and services is the aim of all marketing
activities. This service is unparalleled in reaching those specific buyers. Position Agents ensures that a link to your site appears directly in front of your target market by researching and finding
sites that are most likely to be visited by your target audience and requesting that the site owner link to your site.
6: Banner Advertising
Banner advertising as of late has received a lot of poor press. Banners however can work if handled properly. To be successful with banner
advertising Position Agents knows that you need multiple banners, multiple sources for advertising including sponsorships, testing and more testing, and most importantly you need definitive goals and
means to measure Return on Investment.
Banner Advertising with Position Agents is a strategic process during which
we determine the objectives of your ad campaign and implement those goals. Our service begins by understanding what you are trying to market and to whom you are trying to reach. Clients are presented with a variety
of options ranging from well-known Search Engine sites, to network opportunities and smaller affinity sites. Position Agents then determines, with the client the best sites to place the ads, negotiates
with those sites for the best rate, and coordinates all the details of the media buy. Position Agents remains involved with constant monitoring of the statistics and frequent contact directly with the
client to modify and recommend further advertising.
7: Keyword Buying
Over the past 12 months, some engines have started to sell top placement within its search results. Interested parties may place a bid
amount that they are willing to pay each time someone clicks on their listing. People have the option to buy the #1 spot or place a bid amount that would list them somewhere lower in the rankings. Currently,
Goto.com is the highest profile engine offering this service. Position Agents can create a custom proposal for placement for a given client. A typical campaign will include between 5-100 keywords or
phrases purchased at varying prices.
8: Traffic Analysis
One can learn so much from the examination of site server log files. These files when properly interpreted and translated, can provide a
wealth of information that will not only help someone to understand past advertising actions, but also identify breakdowns in site navigation and design.. Our site logs can also identify visitor profiles such as
which browser they use, which country they are from, which IP address they use, which operating system they are running and which web site or search engine referred them.
There is much much more useful information to be gathered from your site logs. Call us
today to see how our professional log analysing services can help you create the ultimate web site. Your small investment will pay for itself many times over.
9: Site Analysis
Position Agents offers professional Internet Marketing expertise to analyze and critique your site. Clients are advised on
three main areas:* HTML * Design * Marketing *
- Improving the design of the home page and the entire site
- Clarifying the features of the site and ways to navigate throughout
- Suggestions to enhance the marketability of the site
- Which features can be added to improve site traffic
- How to persuade visitors to explore your site even further
10: Creative Web Site Design
A high quality site requires a number of skilled persons. 1. A web developer to write HTML code and back-end database code, 2. Design &
graphics people to give the site that extra flair and 3.Marketing
people to effectively convey your message. This is true no matter what you site is offering whether it's information or a product. Our in-house design experts can manipulate these three areas to further enhance your site making it both aesthetically pleasing in the eyes of the visitor and able to achieve a higher placing in the major search engines and Internet directories.
|
