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How does Keyword Density Analysis Work?
When Search Engines index a Web page they analyse both the ratio of
"keywords" to the total word count and the positioning of those same keywords relative to the overall page content. They use these numbers to "credit score" your site. If your KDA fits their
current, unique criteria you would be assigned a high relevancy ratio and rewarded with a high position in their listing. If your KDA does not fit their present unique criteria your Web page will be penalised with a
low score and lowly ranking.
Calculating these keyword positioning algorithms and keyword density ratios has been
almost impossible to do correctly "by hand," optimisation for any given search engine was very complex, arduous and time consuming. Optimisation for more than one Search Engine was, to all intents and
purposes, impossible to achieve.
To make things even more fascinating, Search Engines are continually evolving and
refining their relevancy algorithms which, for competitive reasons, they don't make public.
Don't be alarmed however because Position Agents know how to keep abreast of these
changes. Part of our solution to this problem can actually be found embedded within those pages which are already ranked highest by Search Engines for any particular topic.
They are ranked highest because Keywords density meets the current relevancy criteria for that topic by that individual Search Engine.
Decoding how individual Search Engines are assigning weighting criteria to html page
components such as <META> <HEAD> <TITLE> <ALT> and <BODY> is a time consuming element. We however, have the means to enable your site to conform to both the tangible, current
relevancy rules and the intangible, future relevancy rules of multiple Search Engines....
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